The Science of Shopping
How Psychology and Innovation Create a Compelling Retail Strategy
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Beschreibung
Understand the psychological, technological and strategic elements behind creating engaging shopper experiences that drive retail growth.
In the ever-evolving landscape of retail, understanding the science behind modern shopping habits - both online and offline - has become crucial for success.
In this book, global consumer expert and multi-award-winning business consultant Kate Hardcastle delivers a blueprint for the future of retail, exploring the psychological, technological and strategic elements that shape today's retail environment and providing unparalleled insights from some of the world's leading brands such as Erewhon, Selfridges, Aldi and Primark.
Exploring every aspect of the consumer decision-making journey, The Science of Shopping includes content on how emotions, perceptions and social factors can drive consumer behaviour as well how to use AI to personalize the shopping experience and the different tricks and tips retailers can use to engage and entice customers. Learn how to find the perfect price point, how to create cohesive shopping environments across all platforms and how you can create immersive experiences that resonate with customers with this practical and insightful guide.
Explores the revolution of retail from traditional bricks-and-mortar stores to the digital marketplace and how this has impacted consumer behaviour
Provides insights into the cognitive processes that influence buying decisions and strategies for how to engage customers more effectively
Explains how to collect and analyse customer data to predict trends, personalize marketing efforts and tailor the shopping experience
Features real-world examples from global brands such as Erewhon, Selfridges, Aldi and Primark
Autor*in
Kate Hardcastle
Kate Hardcastle is a multi-award-winning international consumer expert, broadcaster and commentator based in London, UK. With over 20 years' experience in consumer behaviour and retail, she works with some of the world's biggest brands and in 2018 was awarded an MBE for services to business and entrepreneurship. She appears regularly on the BBC, ITV, Channel 4, and Sky News, as well as in Forbes and the Financial Times, and presents at events including the Financial Times Retail Summit, Retail World Congress, The Retail Summit UAE, Shop Talk Las Vegas, The Tech Show and Ideal Home Show.
Themen in »The Science of Shopping«
Retail Online retail Omnichannel retail Customer experience Consumer behaviour Behavioural marketing Consumer psychology Shopping behaviour Shopping experience Customer engagement Retail strategy Online marketing