Data Strategy

Beschreibung

Execute a data strategy to improve your business decisions, create more intelligence products and gain a competitive advantage for your business.
Every business needs data to survive. Build and execute a strategy to take advantage of data and generate critical insights with bestselling author and world-renowned data expert Bernard Marr. Data Strategy is the key to building a robust, data-driven strategy that will give your business the competitive advantage it needs to succeed in the digital economy. From small organizations to huge multinationals, a data-driven strategy gives every organization the tools to revolutionize their uses of data to deliver impact and profits. By building the right strategy to collect, use and manage data, this book prepares any organization for the data-driven future. In its fully updated third edition, this bestselling title covers the rapidly developing fields of data and AI. With updates covering synthetic data, generative AI, the potential of quantum computing and expanded content on cybersecurity, regulations and ethics, this book provides real-world examples showcasing to how to craft your own strategy. Bernard Marr uses his unrivalled expertise to show how you can gain an edge in the rapidly evolving data-driven world.
Offers the tools needed to develop and execute an effective data strategy
Shows readers how to collect and turn raw data into valuable insights, actions and profit to drive business success
Provides expertise on how to adopt a futureproof data approach by developing organizational competencies and infrastructure
New to this edition: the latest advances in generative AI, the potential of quantum computing, the emergence of synthetic data, updated real-world examples and expanded content on cybersecurity, data ethics, and regulations
Shows how businesses can monetize their data and improve their day-to-day processes

Autor*in

Bernard Marr
Bernard Marr is a bestselling author, keynote speaker, strategic performance consultant, and analytics, KPI, AI & Big Data guru. He has worked with and advised many of the world's best-known organisations. LinkedIn has recently ranked Bernard as the number one LinkedIn Top Voice among UK influncers. He writes on the topic of data and analytics for various publications including Forbes, HuffPost, and LinkedIn Pulse. His blogs and SlideShare presentation of the topic have millions of readers.

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data strategy data governance data ethics artificial intelligence data analytics generative ai business strategy strategy synthetic data edge computing data insights

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