Future-proofing Travel
How to Create a Resilient and Sustainable Industry
Buch in deiner Nähe kaufen
Beschreibung
Understand how to leverage digital and sustainable solutions to transform travel and meet the evolving demands of consumers, governments, local communities and travel companies.
Evolving traveller expectations, pressures to reduce emissions and a need to preserve popular destinations from over-tourism and climate change are creating untold disruption in the travel industry. The industry cannot continue to grow unchecked and wholesale transformation is required.
Future-proofing Travel considers current travel trends in consumer expectations for greener and more experiential travel alongside the demands from local communities and industry-led initiatives to meet government pledges of lower emissions. It explores how business leaders in tourism and hospitality services must adapt their offerings to remain relevant in a competitive environment where sustainability and technology are no longer nice-to-haves. Explore data-driven and holistic solutions for travel industry professionals to transform their businesses to be more purposeful and sustainable with this book.
While there is no one pathway to success, Future-proofing Travel shows how travel companies and destinations are currently adapting their practices to be more sustainable while also elevating the traveller experience. Using real-world examples from leading brands such as Airbnb, Marriott, Booking.com and Intrepid Travel this book maps out how travel brands and destinations can accelerate their positive actions through digitalization and green innovation to regenerate local communities, retain consumer loyalty and increase long-term profits sustainably into the future.
Explores the major issues facing the travel industry and how businesses can navigate them to retain consumer loyalty and increase long-term profitability
Provides sustainable solutions for travel brands and destinations
Offers global business insights and data from Euromonitor International, the UN Tourism and the World Economic Forum
Includes real-world examples from brands such as Airbnb, Marriott, Booking.com and Intrepid Travel, and destinations such as Amsterdam, New Zealand and China
Autor*in
Caroline Bremner
Caroline Bremner is Senior Head of Travel Research at Euromonitor International. She advises global travel brands, destinations and consumer goods players on how to navigate the new travel normal, embrace consumer trends, digitalization and sustainable innovation to meet climate targets. She has written and spoken extensively about the future of travel. Caroline Bremner is based in Edinburgh, UK.
Themen in »Future-proofing Travel«
Travel Technology Sustainable Tourism Regenerative Tourism Responsible Tourism Over-tourism Travel Trends Luxury Travel Ecotourism