Reality Check
How VR and AR Can Supercharge Your Business
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Beschreibung
Uncover the reality behind immersive technologies such as VR and AR and discover how they are actively transforming the business world.
Immersive technologies have the power to radically transform your business. Discover how you can step into the future and gain competitive advantage with Reality Check.
Virtual and augmented reality has existed for years, yet most of us rarely use them beyond gaming and tech demos. This book separates hype from reality to uncover how these groundbreaking techxnologies are transforming our world, offering huge business opportunities across all sectors.
Reality Check features fascinating real-life examples and interviews with industry leaders which dispel common misconceptions, explore the future of technology and uncover how VR and XR can be integrated into your business, improving efficiency, impact and productivity.
Details how immersive technologies like AR and VR are currently being used in business, from delivering cost-efficient training solutions, to customizable customer experience, information and data delivery
Showcases these innovative new technologies through fascinating case studies which stretch across different sectors and businesses, including Google, McLaren and BUPA
Explores common myths and misconceptions behind immersive technologies, and offers insights that cut through hype and hyperbole to paint a practical, realistic picture of VR and AR
Introduces the challenges and practicalities of implementing these technologies including organizational or leadership buy-in, cultural barriers and content creation demands
Is written by a leading expert, who draws upon his expertise and first-hand experiences to offer an accessible and fascinating insight into these technologies
Autor*in
Jeremy Dalton
Jeremy Dalton leads PwC's XR team, helping clients implement virtual reality (VR) and augmented reality (AR) technology. He has featured in The Financial Times, The Economist, the BBC, and others. He has worked with organizations like the World Economic Forum and currently sits on the advisory board of Immerse UK to support businesses interested in immersive technologies.
Themen in »Reality Check«
virtual reality augmented reality Apple Vision Pro Oculus Meta Quest Steam Index immersive technologies business transformation tech integration futurism immersive experience future of tech XR expanded reality reality vs hype