Internal Communication Strategy

Beschreibung

Discover how to design, develop and implement a successful internal communication strategy to transform your business from the inside out and unlock the power of corporate communication.
Getting internal communication right starts with having a clear strategy. Internal Communication Strategy is your all-in-one guide to designing, developing and delivering an effective internal communication strategy that will inspire and motivate your employees. Written by award-winning communications professional Rachel Miller and featuring key insights from companies such as Marks & Spencer, Hilton, BBC and The Met Office, this book covers not only how to develop and write an internal communication strategy, but also how to practically implement it throughout your organization to create a shared understanding and vision. With workplaces constantly evolving, this book gives you a solid framework to return to when you need to refresh your strategy, providing actionable guidance and inspirational insights throughout. Drawing on the author's 20 years of experience, it also tackles the key topics facing communicators today including communicating with neurodivergent employees, how to influence at C-suite level, the effect of hybrid working and how to measure the impact and prove the value of internal communication.
Offers a practical and actionable framework for developing, writing and implementing your internal communications strategy
Demonstrates how to communicate effectively in a post-pandemic hybrid workplace
Explains how to consider and cater for neurodiverse colleagues when planning any internal communication
Covers how to measure the impact of internal communication and prove its value to internal stakeholders
Features key insights from companies such as Marks & Spencer, Hilton, BBC and The Met Office.

Autor*in

Rachel Miller
Rachel Miller is an internationally recognised authority on Internal Communication, based in London, UK. She's a Chartered PR Practitioner and Fellow of both the Institute of Internal Communication and Chartered Institute of Public Relations. She's a keynote speaker and member of the Company of Communicators. Rachel began her career as a journalist, then spent a decade in-house, before establishing her consulting business, All Things IC, in 2013. She's listed in Inspiring Workplaces' top 101 global employee engagement influencers. In 2020, Rachel was awarded the Chartered Institute of Public Relations' President's Medal for distinguished service to PR.

Themen in »Internal Communication Strategy«

Internal Communications Internal Comms IC Internal Communications Strategy Employee Engagement Communications Strategy Change Management Corporate Communication Corporate Strategy

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"Combining practical advice and methodology with sharp insight and experience, this book is packed with 'need to know' detail. Keep it close - it'll be your go-to reference and guide, equipping you and enabling you to deliver your best."
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"Rachel has combined evidence-based insights with her experience and expertise to produce this must-have guide to strategic internal comms. Quite simply this is a strategic IC coach in a book!"
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"What I most admire about Rachel Miller is her clarity. No one explains complex issues more clearly, and this makes her book ideal for students and beginners. But since clear writing requires clarity of thinking, experienced communicators and educators will also find there's much wisdom in here."
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"This book is a great resource for Internal Communication professionals, offering a blend of practical advice and insightful ideas through The MILLER Framework. It equips readers with necessary skills to craft and implement effective internal communication strategies, essential for thriving in organizational environments."
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"Rachel Miller's Internal Communication Strategy is destined to become a vital resource for those seeking to learn about Internal Communications as well as communicators looking to up their game. The MILLER Framework she introduces is not just innovative but profoundly practical, offering a structured yet flexible approach to crafting effective Internal Communication strategies. This book bridges the gap between theoretical concepts and real-world application, making it an indispensable guide for communicators who aim to deliver meaningful results to their organizations or clients."
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"Rachel has written a book that exemplifies her thorough, thoughtful and empathic approach to internal communication. Internal Communication Strategy is a perfect blend of theory and practical application for professionals who aspire to play a strategic role inside their organisations. The book is both current and inclusive."
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"For over two decades Rachel Miller has been a leading voice and advocate for the integral role of Internal Communication globally. She has put her thinking, research and passion into one book for her global Internal Communication audience. I particularly enjoyed her 'Myths of Internal Communication' and her belief that "internal communication is a business function because it enables a business to function." I couldn't agree more. An important resource and a must-read for Internal Communication Professionals."
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"Rachel Miller is the Global Internal Comms Oracle and this book is the new internal comms bible for comms professionals. The book distils Rachel's vast wisdom about developing internal comms strategies that transform organizations into one comprehensive, handy guide. Covering the hot topics in the industry today, it blends practical advice, comms theory and real-life case studies. It will have permanent home on my office bookshelf for years to come."
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"This book makes an internal comms and people engagement strategy that's steeped in measurement achievable - no matter your resources. Rachel's years of experience is evident through how she turns complicated topics into tangible and actionable advice. I urge professionals to keep this book on your desk and use it when you need to improve internal communications, engagement and ultimately your organisational culture."
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