Data-Driven HR

Beschreibung

Use data, analytics and metrics to make better HR decisions for your business.
How can HR professionals utilize and leverage their organization's data effectively, with the use of AI, for more talent attraction, better employee engagement and higher talent retention to ultimately drive performance? AI is now an integral part of being data-driven. With this updated edition of Data-Driven HR, practitioners can unlock business potential and success through data and analytics. Covering topics such as recruitment, employee engagement, performance management, wellbeing and training, HR practitioners can benefit from knowing how to really be data-driven through the use of data and AI. HR teams will learn how to identify business goals, scrutinize useful sources of data and gain rich and diverse insights from their vast amounts of data. This book brings guidance on how to manage challenges that come with data and AI, as well as how to responsibly and transparently use data to improve decision making. It also includes predictive analytics and how to place warning systems into databases for any potential workforce issues. Packed with practical advice, key takeaways and real-life examples, this is essential reading for all HR professionals looking to make a measurable difference in their organizations.
Shows how to take a data-driven approach to recruitment, engagement, safety, wellbeing, training and performance management
Helps HR professionals analyse the vast amount of company data to gain tangible organizational insights and drive performance
Includes guidance on how to ensure data collection is transparent and that employees understand what information is being collected and why
New to this edition: chapters on intelligent HR strategy, how to use data to enhance organizational culture; how data and AI can play a role in onboarding; the changing role of employee training through AI and personalization of education content

Autor*in

Bernard Marr
Bernard Marr is a bestselling author, keynote speaker, strategic performance consultant, and analytics, KPI, AI & Big Data guru. He has worked with and advised many of the world's best-known organisations. LinkedIn has recently ranked Bernard as the number one LinkedIn Top Voice among UK influncers. He writes on the topic of data and analytics for various publications including Forbes, HuffPost, and LinkedIn Pulse. His blogs and SlideShare presentation of the topic have millions of readers.

Themen in »Data-Driven HR«

human resource management HRM data analysis people analytics HR analytics data quantities of data big-data AI Artificial Intelligence amounts of data use of data organisational data data to predict use the data

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"Without a doubt human capability (talent + leadership + organization + HR) increasingly delivers value to all stakeholders. This excellent book provides business and HR leaders the information required to improve decision making. Bernard's insights on analytics and AI will be the keys for progress."
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"If anyone was going to publish a book about the impact of the latest technology developments such as AI on the field of HR and People Analytics my bets were on Bernard Marr. And you won't be disappointed. The book offers a deep dive into the world of data of every kind, every possible use case, honest overview of technology and important considerations. It has never been more critical to educate ourselves about it."
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"This book propelled me into a world of possibilities for HR leaders in embracing the 'intelligence revolution' to shape people strategies that add value to their organizations and their people. It's enlightened me to the power of AI-enabled HR and how I might use it, and it's made me want to learn more. This is a must read for all HR leaders."
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"Data-Driven HR strikes a nice balance between exploring emerging trends in people analytics while primarily serving as a practical guide for HR professionals at any stage of their data journey. The second edition seamlessly weaves AI into a narrative that's easy to engage with and is packed full of examples that bring the theories to life."
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"Data-Driven HR is a terrific overview of the enormous world of people analytics and AI. For people trying to understand this important space, this book shows you the way."
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"Data, analytics and AI provides to elevate HR from its traditional role as a support function to one of a strategic partner creating value for the enterprise, its customers and its employees. There's a well-thumbed copy of the first edition of Data Driven HR on my bookshelf, and in this timely update Marr, one of the most knowledgeable people on the topic, explains how data and AI can enable HR to drive better decision making about people, deliver an enhanced service to employees; and make HR processes more efficient."
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"Bernard Marr has once again delivered an indispensable guide to harnessing the power of data, analytics and AI in HR. This updated edition thoroughly captures the latest innovations shaping human resources while still being accessible for HR professionals at any level. Through compelling examples and clear frameworks, Marr demonstrates how to drive business value through evidence-based talent practices. This is a must-read playbook for any HR leader looking to build capabilities in data-driven decision-making."
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"This is a great guide for HR professionals who are grappling with the transition to becoming data led. It's easy to read, and with real examples and case studies across the employee lifecycle, it's also a pragmatic resource to have in your HR toolkit."
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"AI is transforming the world of work and our personal lives. With a people-centric approach, Bernard Marr demystifies data driven AI enabled HR with context, thought provoking insights and examples of AI at the time this book was written. We all have a role to play when it comes to this rapidly evolving space as the output of AI will be a reflection of our culture and values. Staying on top of leading practices, lessons learned, emerging regulations and standards is critical so we can unlock AI's potential and value add to the business, our customers and employees while minimizing risk. This book sets the foundation so we can do just that!"
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"Data-Driven HR is an indispensable resource for Career Services professionals looking to equip their students with cutting-edge strategies in today's competitive job market. This comprehensive book offers invaluable insights into recruitment and candidate selection, employer branding, pinpointing the most effective recruitment channels, and harnessing AI-enhanced automation to identify and assess the best candidates for businesses. It's a game-changer for career advisors committed to empowering their students with the knowledge and skills needed to excel in the evolving world of talent acquisition and HR."
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