The Complete Copywriter
Create Marketing Copy That Works
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Beschreibung
Write effective copy that is concise, contemporary, captivating and customer-focused.
Writing good copy is no longer just about advertising or selling or direct mail. You need to develop a deep understanding of your customers and use your imagination to create and curate content that resonates with them.
As marketing becomes more multi-platformed, more measurable and enabled by digital tools and regenerative-AI, marketing communications must be increasingly nuanced, responsive and with a distinct human touch.
From paid social to press releases, from landing pages to white papers and from internal communications to engaging with customers, the sheer range of writing challenges can feel daunting. How can you keep it targeted? How can you keep it personal? How can you keep it conversational?
The Complete Copywriter gives you all the tools you'll need to create exceptional marketing copy. This comprehensive guide covers every aspect of the copywriting craft, from creativity and planning, to revision and execution. Learn how to exercise your creativity, be refreshingly adaptable with your words, generate ideas, maintain reader attention, hone your empathy and bring words to life, so that you deliver copy that works every time.
Shows you how to produce copy that your customers will read and continue reading and act upon
Explains how copywriters can deliver a level of creativity, adaptability and human touch that AI tools cannot match
Illustrates writing for a range of formats and channels, from social media, through digital content to thought leadership and every stage of the customer journey
Outlines ways to finesse copy to maximize PPC and SEO and create definitive inbound marketing
Autor*in
Alan Barker
Alan Barker is Managing Director of Kairos Training Limited, a specialist consultancy dedicated to developing creativity and communication skills. A prolific writer, he is the author of Improve your Communication Skills, How to be Better at Managing People, 30 Minutes to Brainstorm Great Ideas, 30 Minutes Before a Meeting and How to Manage Meetings (all published by Kogan Page).
Themen in »The Complete Copywriter«
Copywriting Freelance Inbound marketing Content marketing Internal communications White paper Thought leadership