The Business Models Handbook
The Tools, Techniques and Frameworks Every Business Professional Needs to Succeed
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Beschreibung
Enhance your business planning with this collection of the most valuable business models, including expertly explained theory, case studies and supporting templates.
Business frameworks sit at the heart of successful businesses. The second edition of The Business Models Handbook brings together the most helpful and widely used models into one invaluable resource.
Business models add structure and clarity to business problems, help practitioners overcome the everyday challenges they face and enable the organization to grow and be profitable. Each chapter of this book focuses on an individual business framework, giving an overview of 50 of the best-known frameworks. These cover essential business topics such as benchmarking, competitive intelligence, gap analysis and value chains.
In this second edition, these include Kay's distinctive capabilities, Customer Activity Cycle and the 3C framework. It also covers the most recent developments in applying these models, including how to embed them remotely. Authored by a leading global market researcher with a background working on over 3,000 different research projects and supported by real-world case studies for each model, The Business Models Handbook is an invaluable resource for any professional or student. Online resources include lecture slides that align with each chapter.
Provides a clear explanation of 50 of the most well-known business models in one reliable resource, ensuring readers can solve business challenges in any context
Outlines every model's history, along with relevant theory, business application and real-world case studies
Helps readers add structure and clarity to business problems and gives them templates they can apply to overcome their own professional challenges
New to this edition: 10 new frameworks including Kay's distinctive capabilities, VMOST, 3c framework and the Competitive advantage matrix; coverage of recent developments in applying these models, from using technology to enhance engagement to applying them remotely
Online Resources: lecture slides to support chapters
Autor*in
Paul Hague
Paul Hague, based in Manchester, UK, is co- founder of B2B International. With 45 years of experience running market research agencies, his clients include Samsung, Microsoft, Henkel and Michelin. He has over 35 years of practical experience in running a successful market research agency and is the author of Market Research in Practice 5e and The Business Model Handbook, also published by Kogan Page.
Themen in »The Business Models Handbook«
business frameworks business strategy business problem-solving business management organisational development ansoff matrix bcg matrix product development models competitive advantage business development
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"This exceptional handbook is a must-have for entrepreneurs and professionals. It provides detailed insights on each model including when to use it, how to use it, practical examples and key considerations. Having personally experienced the benefits of some of these models, I am thrilled to have this invaluable resource of additional tools at my disposal."
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"An excellent guide from a trusted source, this book will fast-track knowledge for managers wishing to develop their strategy or indeed their strategic thinking."
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"Paul Hague has produced an excellent all-in-one handbook that covers a multitude of business models that are used every day by marketing professionals. The Business Models Handbook is a practical text that all marketing experts should read."
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