The Alignment Advantage

Beschreibung

Uncover the ultimate competitive edge by reshaping your strategy, transforming your culture and prioritizing your customers and clients.
Strategy, culture and customers are the key elements of any business. But to truly succeed, they need to be effectively built, refined and aligned. Studies show that organizations which are highly aligned are 72% more profitable than their competition. The Alignment Advantage shows how you can achieve this through a practical and proven framework which can be adapted to all businesses, whether it's a small start-up, multinational organization or somewhere in between. Arguing that Simon Sinek's "start with why" approach is compelling yet flawed and Peter Drucker's claim that "culture eats strategy for breakfast" is a myth, Richard Nugent creates a clear, accessible blueprint for a more successful, collaborative and efficient organization. Illustrated with fascinating case studies from the likes of LEGOLAND, Wagamama and The Empire State Building, The Alignment Advantage cuts through organizational silos and inter-departmental tensions to provide an aligned and strategic approach that will allow you to build your success, refine your processes and align your efforts to target your customers and clients.
Features an original, adaptable and practical framework, which has been used by international business leaders across different sectors to improve their organization and drive revenue growth
Written by a seasoned expert on business development, who has spent decades advising organizations and crafting unique strategies for success
Includes a selection of first-hand case studies from prominent individuals and businesses across the world including Nike, McDonalds, Merlin Entertainment and Lego, illustrating how the book's guidance can lead to real-world success

Autor*in

Richard Nugent
Richard Nugent is the founder and MD of TwentyOne Leadership. Over the past 20 years, he has worked with thousands of professionals in some of the biggest and best-known organizations in the world. Richard's research and experience have led him to create unique and practical approaches to organizational and cultural transformations. He specializes in helping executive leaders and teams grow and change their strategic direction. His high-profile clients include McDonalds, Warner Bros, Merlin Entertainments, Morrisons, Samsung Electronics and many more. He is also the author of The 50 Secrets of Self-Confidence and is based near Newcastle, UK.

Themen in »The Alignment Advantage«

Strategy Customer alignment Culture alignment Business alignment Customer experience Employee engagement Corporate culture Organizational design Business strategy Customer satisfaction Change management Customer-centricity Employee culture Corporate values Mission alignment

Stimmen zu »The Alignment Advantage«

"Richard Nugent has ripped up the rulebook, dispelled the myths and shared his winning formula of what it takes to be truly successful. This is the book that will make your business better."
Michael Heppell, keynote speaker and author ()

"A practical set of tools that anyone can use from a departmental level, divisional level and all the way up to corporate. A strategic gamechanger for consumer facing industries."
George Paige, Global Head of Brand and Creative, Etihad Airways ()

"A brilliant resource, punctuated with insightful interviews. This book is full of immediately actionable ideas all contained within a practical framework."
Davey Barrett, Director of Creative and Intellectual Property, Mattel Adventure Park ()

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