Disruptive Technologies

Beschreibung

Acquire a framework to understand, evaluate and respond to emerging technologies in order to future-proof your organization against technological disruption.
The next two decades will see more waves of technological disruption than the previous fifty. Adaptability and understanding of technological changes are now mission-critical to every business. Disruptive Technologies offers a three-step framework that enables readers to choose how their business responds to technological upheaval rather than being led by changes forced upon them. Showing how to understand a new technology, evaluate the challenge it poses, and finally respond to it, readers will come away secure in the knowledge that they have a workable system with which they can navigate ongoing technological disruption. This second edition features new chapters on the Metaverse and Web 3.0, as well as case studies and discussions of emerging technologies such as NFTs, artificial intelligence, virtual and augmented reality, graphene and 3D/4D printing. If companies do not grasp how developing technologies will impact their operations, supply chains, people and products, they have little hope of weathering the ongoing storm of digital disruption. Disruptive Technologies is your essential guide to creating a stable response to constant technological upheaval.
Gives business executives the tools and knowledge to decide how best to use emerging and rapidly changing technologies
Features a three-step framework that will allow readers to navigate ongoing technological disruption and formulate a strategic response to emerging technologies
Highlights the key emerging and disruptive technologies including artificial intelligence, Blockchain (Bitcoin, Ethereum), graphene, nanotechnology and 3/4D printing
New to this edition: updated discussions on Millennial and GenZ adoption, NFTs, VR/AR, graphene and new chapters on Web3, the Multiverse and metaverses

Autor*in

Paul Armstrong
Paul Armstrong, currently running his own private emerging technology advisory, TBD Group/FORTH, is an experienced social media and technologies strategist. He started his career with Myspace, Sony and Activision in the United States before returning to the UK to join Global media agency, Mindshare, to head up their social technologies team. Paul Armstrong is an in-demand speaker on emerging technologies, big tech platforms and strategy. He regularly advises brands like Coca-Cola, Meta, Experian, Sony Music, P&G, PwC and technology start-ups. Paul contributes to multiple outlets including The Guardian, Cool Hunting and Forbes and is a trusted source for the likes of the Financial Times, Wall Street Journal, BBC, and CNN.

Themen in »Disruptive Technologies«

Disruptive innovation Business technology Emerging technologies Business disruption Emerging industry

Stimmen zu »Disruptive Technologies«

"This is one of the best books to read if you have that big idea. Sure, your idea might be good - even disruptive, but Disruptive Technologies gives you the tools, strategies, and perspective to innovate, motivate yourself, get other people excited, and build a truly disruptive business into a world-changer."
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"Disruptive Technologies is a must-read for any executive who's looking to understand what's next and get ahead of it."
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"Concise, actionable, and insightful, Disruptive Technologies will help executives breathe easier and sleep better."
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"A comprehensive look at the fast-approaching technology tsunamis guaranteed to change your business. This book is an insightful and practical guide to making decisions in an uncertain world."
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"Some books have ideas, some vision, some practical advice. This is one of the rare books that has all three. A good read for anyone who actually wants to do something about tech change and not just talk about it."
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"Paul's experience, energy, honesty and insights make Disruptive Technologies a must-read."
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"The perfect guide for all professionals looking to better understand and thrive in the current marketplace of disruptive technologies."
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"Disruptive Technologies' is an elucidating look at the technology that is likely just around the corner. Paul is full of advice on how to figure out and prepare for what might be ahead, and set us up to ask the right questions about what tomorrow will look like."
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"The future is already here - we just haven't noticed yet. Paul's book is a crucial guide to the immediate future, post-disruption, and powerfully directs your attention towards the key opportunities. A must-read!"
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"This book provides a practical blueprint for dealing with change and disruption in the age of abundancy. From adopting a mindset for disruption to organising a product brainstorm, it's a one-stop shop for ambitious today's entrepreneurs."
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