Embed an agile, iterative and evidence-based approach to HR to improve employee experience and drive business results.
Taking the best elements of a product-management approach and applying them to HR activity can transform the people function. This book shows you how.
Written for all HR professionals and business leaders, Built for People explains how to improve workforce and business performance by developing people-centred ways of working, evidence-based decision making and a culture of continuous feedback and iteration.
It explains everything from what this approach means for business professionals, what the benefits of it are and how to do it effectively. It covers how to proactively develop an employee experience which attracts, engages and retains the talent the business needs and supports them to operate at their full potential. There is also practical guidance on the importance of user research, sprint planning, vision development and how to encourage a continuous feedback loop in your team.
This book includes the importance of testing and iteration and how to define metrics for success, as well as showing you how to handle organizational change, company culture clashes and how to build and improve overall business performance and employee experience at scale. Full of tools, case studies, exercises and advice from those who are already seeing the benefits of a product-management approach, this is essential reading for all business leaders needing to develop an agile, innovative and evidence-based approach to their people operations.
Shows how to apply agile ways of working to the HR function to drive business performance and highlights why testing, iterating and refining activity is crucial
Shows how to take an evidence-based approach to all activity and ensure that employee experience is always aligned to overall business goals
Covers what metrics to use to track, measure and analyse the effectiveness of a product approach to people operations
Includes tools, tips, case studies, exercises and interviews with HR leaders who are already seeing the performance benefits of this approach
Explains why a product approach to HR activity can improve employee recruitment, engagement, productivity, and retention
Jessica Zwaan
Jessica Zwaan is the Chief Operating Officer at Talentful, a talent recruitment company. Prior to this she was the Chief Operating Officer at Whereby, Group Head of Talent at McCann Worldgroup and VP People and Talent at Wonderbly. She is based in New York, New York.
HR Employee Experience People Practice Agile HR Design thinking Talent management Evidence-based Competitive advantage Employee performance Product approach
"At last, new thinking on operationalizing HR. We needed this. If you're thinking about how to take your people team to the next level, read this! Jessica's fresh thinking is the energy we need in an often predictable domain."
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"A thoroughly enjoyable read. Built for People delivers a practical guide to unleash the true power of the People Team. Jessica lays a clear path for us to follow, and it leads to People teams delivering measurably more business impact."
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"Built for People is an indispensable tool for you and your team that offers a fresh approach to solving new and old issues in the workplace. It offers a clear and concise framework for rethinking how we approach and design programmes with and for employees."
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"Jessica not only offers a more humane and durably effective approach to acquiring, growing and managing great talent, but also in the fundamentals of great product management unpacked in highly-relatable terms. People leaders will take away a fresh approach to building teams, and product managers will view their discipline through a novel lens. Rarely are these two disciplines discussed in the same place, but Jessica delivers a masterclass in both."
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"Jessica Zwaan doesn't just tell us how important People Ops should be: she urges us to make that a reality by leveraging principles used by the world's best product teams, often the same principles that our companies are already using, right down the hall."
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"Productivity and performance gains are guaranteed by following Jessica's powerful and deeply practical advice. Her experience in such a diverse range of organizations enables her to recommend an engaging approach to People Operations that is applicable to all, whichever sector and whether you're an established or emerging entity. It's fantastic that her innovative ideas are now accessible to a wider audience thanks to this excellent book."
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"Jessica's book offers strategies that will encourage current and emerging leaders to question the status quo. Change driven by COVID and economic downturn makes this book essential reading for modern leaders who are required to manage transnational companies."
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"With brutal efficiency, accessible clarity and smart framing, this book has given People Operations and HR Professionals no excuse to opt out of "productising" the things it creates. That Jessica describes herself as a terrible (but very passionate) crafter is almost poignant because this book creates craft from process, policy and protocols that are the HR hallmark. Smart, snazzy and searching you will change forever how you view the products that are necessary to enable your people to do their best work. The future of work may be human, but the future of People Operations is product management. It's the clarion call we needed."
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