The Sustainable Business Handbook

Beschreibung

Make your business more sustainable, and therefore more innovative and profitable, with this practical guide filled with case studies and 'top tips'.
SHORTLISTED: Project Syndicate 2023 - Sustainability Book Award WINNER: Business Book Awards 2023 - Change & Sustainability Category The case for business sustainability has already been made; organizations can no longer ignore the issue when climate change affects supply chains and customer expectations require them to take action. It has also been proven that businesses operating sustainably drive innovation, build brand value and are more profitable. It is therefore time to shift the conversation from the 'why' of business sustainability to the 'how'. The Sustainable Business Handbook is a practical 'how-to' guide which aims to demystify jargon and provide practical tools and tips for busy managers. Rather than preaching the importance of sustainability, it cuts straight to how businesses can become more resilient and successful in the long term by becoming more sustainable. This indispensable book is based around twenty top tips for transforming your business and is interspersed with a range of individual profiles and case studies of organizations successfully embracing sustainability. With guidance on defining your organizational purpose, engaging stakeholders and creating the right culture, The Sustainable Business Handbook outlines how to shift Corporate Responsibility from being a bolt-on to business operations to being a source of innovation and new business, as well as societal good.
Focuses on how businesses can become more sustainable in practice (the 'how') rather than on the case for sustainability (the 'why')
Features practical tools and tips and a variety of case studies of organizations successfully embracing sustainability
Covers the whole process to sustainability, from defining an organizational purpose and setting goals to engaging stakeholders, creating a successful culture and avoiding common pitfalls
Spotlights actionable examples of how businesses can become more innovative, resilient and successful by becoming more sustainable
Explores how sustainable businesses create long term value by minimising negative social, environmental and economic practices and maximizing positive impacts

Autor*in

David Grayson
David Grayson CBE is Emeritus Professor of Corporate Responsibility at Cranfield School of Management, based in London, UK. From 2007-17 he was Professor and Director of the Doughty Centre for Corporate Responsibility at Cranfield. He is the chair of the Institute of Business Ethics and has worked with responsible business coalitions across the world.

Themen in »The Sustainable Business Handbook«

Business impact organizational purpose corporate social responsibility ESG business ethics responsible business CSR corporate responsibility Sustainable Development Goals Sustainability practices Eco-friendly Conscious consumer Sustainable enterprise Green supply chain purpose driven business

Stimmen zu »The Sustainable Business Handbook«

"As a global brand, McDonald's relies heavily on our suppliers across the world to embed sustainability, in order for us to achieve our ambitious goals. This handbook is a highly practical manual to help our suppliers and tens of thousands of other companies like them become better businesses."
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"This is the book for anyone who wants to turn their interest in being a responsible business into tangible action. The books is packed with practical advice and proven case studies which together constitute a 'how-to' guide for any responsible business leader."
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"Family businesses have a particularly strong sense of stewardship and desire to be a force for good. For those family businesses who are young or just starting to more consciously realise their social impact, this book is a very practical, easy-to-use guide that can help companies turn those aspirations into action."
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"The Sustainable Business Handbook is required reading for executives who are looking to better understand and respond to one of the most important issues facing business today, sustainability (or ESG)."
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"This is the practical "how to" of sustainability that so many businesses urgently need. Drawing on years of practical, hands-on experience, the authors demystify the language of sustainability and provide plain-language guidance for action - now. This book is great news for any leader of any small or medium-sized business looking for the "how to do it" of sustainability. In clear, simple and above all business-focused language the authors have provided a much-needed tool that will enable a more sustainable, resilient and, yes, profitable future."
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"It is critical to build bridges connecting well intentioned commitments to make change happen with the actions needed to make these changes real. Practical handbooks like this - with a focus on the tools and real life stories of both strategies that work and those that don't - are precious to people who are harnessing the power of business as a force for good."
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"This book with three authors on three continents adopts a practical and international approach to the over familiar, but poorly understood topic of sustainability. It addresses all the roadblocks that hinder companies from taking the steps they need to ensure their own and our planet's survival. It starts with purpose of a company - why is it in business and who is it here to serve. Dig deeply into this and from there it is plain sailing."
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"Climate change, the loss of nature and rising inequality represent the biggest crises facing business today, while sustainability and purpose have become mainstream levers of performance. That is why addressing them effectively have become key determinants of business success. And yet few companies know where to start. How do you put principles into practice. This comprehensive, step-by-step guide has the answers, skillfully navigating business through the big questions of our time."
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"David, Chris and Mark invite readers to suggest content for the second edition of this handbook. My hope is that dynamic businesses across Africa will use this handbook and thus make sure that we have many more examples from Africa in that second edition!"
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"Sustainability is not a luxury but a must to all businesses. Large firms are changing, and small ones need to catch up quickly in order to survive and grow.?The Sustainable Business Handbook comes at a perfect time!"
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"Business leaders are facing an unprecedented shift in expectations from their stakeholders to embrace ESG. The Sustainable Business Handbook provides practical measures for companies of all sizes and from all geographies to respond to these expectations and become better businesses through the integration of sustainability."
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"Sustainability is an important value-driver for all businesses. For those executives running companies that have yet to embrace sustainability, I highly recommend you read this book as it is an actionable primer to get your company up to speed on this critical business imperative."
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"For the corporate manager who is tasked with bringing sustainability to their company, this handbook provides a wealth of useful advice on everything from assessing ESG materiality to building a culture of sustainability. The authors' experience with executing sustainability strategies provides readers with very practical ways to position their company to manage ESG risks and explore related business opportunities."
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"There is a growing wave of companies everywhere needing to begin their sustainability journeys and the Sustainable Business Handbook is a critical tool to help them do it effectively."
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"Sustainability is now mission critical. David, Chris and Mark deliver a timely and pragmatic guide to help organizations move from intent to action. We welcome this roadmap to accelerate the sustainability agenda and usher a new era of stakeholder capitalism."
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"It is clear that we need many more companies ramping up their sustainability efforts in the coming years if we are going to achieve the UN Sustainable Development Goals by 2030. The Sustainable Business Handbook provides a perfectly timed and well thought through roadmap for companies beginning their sustainability journey."
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