Future-Ready Retail

Beschreibung

Understand how you can successfully reposition high street retail and the shopping mall in response to changing consumer needs and issues around health, wellness, social distancing and the impact of online commerce.
Traditional shops are facing challenging and unprecedented times. Future-Ready Retail explains how changing consumer needs, the impact of digital and the issues around health, wellness and distancing have transformed retail and provides compelling solutions to help reimagine the high street and out-of-town malls. Conventional high streets, shopping arcades and retail malls throughout the world no longer attract the crowds needed to sustain them as successful commercial spaces. Suffering from the effects of online shopping, changing consumer attitudes and expectations, and the legacy impact of social distancing, there's a sense of urgency and the need to address the decline in physical retail. Future-Ready Retail provides in-depth analysis of how consumers, health, data and new technologies will continue irreversibly to shake up physical shops and permanently shape the future of traditional retail. Arguing that to be future-ready, retail needs to be driven by people and places, not solely real estate, the book explains how brands can develop strategies to create shops whose main purpose is to recruit, retain and delight customers. Featuring case studies from successful global brand, retail futurist and designer Ibrahim Ibrahim identifies key retail-cultural trends, shows why it's important to make retail space physically smarter and how to use touch points such as social, website and apps alongside the physical space, to achieve a seamless, enjoyable and profitable retail experience.
Describes the best ways to reimagine the customer experience and rethink how the physical store should look by blending physical with digital
Explains how to reinvent convenience by making shops automatic, zero-touch and autonomous
Shows how companies can reposition value by developing a bigger purpose beyond simply selling goods
Demonstrates how to rethink customer loyalty by moving away from simply offering points and introducing local brands and community value
Features case studies from leading global brands

Autor*in

Ibrahim Ibrahim
Ibrahim Ibrahim is a futurist, retail strategist and designer. He originally trained as an aeronautical engineer and then as an industrial designer. He has been a regular speaker at global design, retail and architectural conferences and events. He is the managing director of Portland Design in London, UK, part of the award-winning Chicago-based Perkins & Will global architecture and design network.

Themen in »Future-Ready Retail«

Online retail online marketing retail disruption retail strategy customer experience digital transformation

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"Ibrahim perfectly catches the transition of retail from being a commodity to a structural part of the experiential activation of one of the most sensitive layers of the beauty and quality of every city, being the ground level integrated with public spaces"
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"This book provides guidance and great examples from someone with a global view. A valuable read not only for retail players, as learnings are instantly transferable to other sectors"
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"This book sets out an optimistic new roadmap for retail, backed by dizzying insights on every page. Ibrahim is always worth listening to, and this is a book that should be read by anyone involved in, or interested in, how cities will evolve"
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"Ibrahim, always provokes and inspires, an essential read."
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"When Ibrahim speaks - the industry listens, quotes and follows"."
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"A fascinating book with real insight and creative thinking on how our high streets and town centres can evolve into once again being the heart of our communities and the very best places for people to experience."
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"Essential reading for anyone working in the retail and placemaking industries and who is interested in the future and is seeking actionable insights"
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"Thoroughly inspiring, enriching, and once more manifesting Ibrahim's vast experience and penetrating insights into the future of retail!"
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"A visionary outlook from one of the most forward thinking persons in today's retail industry - must read for everyonewho cares about next gen retail"
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"In Future Ready Retail Ibrahim Ibrahim has brilliantly highlighted the retail journey through a period of fast paced change to where we are now and most importantly where we, as retail investors, need to focus in the future."
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