Delivering Data Analytics

Beschreibung

Increase adoption and usage of data analytics with a step-by-step agile process to gain stakeholder buy-in and create actionable business value.
The importance of data analytics is well known, but how can you get end users to engage with analytics and business intelligence (BI) when adoption of new technology can be frustratingly slow or may not happen at all? Avoid wasting time on dashboards and reports that no one uses with this practical guide to increasing analytics adoption by focusing on people and process, not technology. Pulling together agile, UX and change management principles, Delivering Data Analytics outlines a step-by-step, technology agnostic process designed to shift the organizational data culture and gain buy-in from users and stakeholders at every stage of the project. This book outlines how to succeed and build trust with stakeholders amid the politics, ambiguity and lack of engagement in business. With case studies, templates, checklists and scripts based on the author's considerable experience in analytics and data visualisation, this book covers the full cycle from requirements gathering and data assessment to training and launch. Ensure lasting adoption, trust and, most importantly, actionable business value with this roadmap to creating user-centric analytics projects.
Outlines an agile and iterative process that turns successful analytics adoption into a precise science, from requirements gathering and data assessment to development, training and launch
Includes case studies, templates and checklists, along with scripts for interviewing users and stakeholders to ensure you get their buy-in
Pulls together agile, UX and change management principles in order to focus on the 'people' and 'process' side of building dashboards
Explains how lasting adoption of analytics relies on data which is relevant, timely, persona-driven and actionable
Uses a technology agnostic approach which allows BI, data and analytics professionals to focus on value and bring users along on the journey

Autor*in

Nicholas Kelly
Nicholas Kelly is a principal at G&K Consulting, based in Bonney Lake, Washington. He is a leader in analytics adoption having designed and developed dashboards for some of the world's largest companies, from global banks to Formula 1 teams. He is a frequent speaker at international conferences, has trained thousands of professionals in data visualization and analytics adoption and is the inventor of the Dashboard Wireframe Kit

Themen in »Delivering Data Analytics«

data analytics BI business intelligence UX dashboard agile data culture change management wireframe requirements gathering data assessment data engineer data analyst BI developer

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"Over the many years I have worked in data analytics the field has grown significantly. It's no longer enough to deliver accurate numbers and charts: we need to consider business value, governance, adoption, story-telling and even corporate culture. Nick Kelly's book covers all that ground and more."
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"Achieving real business impact with data goes far beyond technical considerations - you must focus on the human considerations. Through practical examples and real-world stories, Nick has crafted a book that will teach you to capitalize on the human side of data analytics and deliver business-changing results."
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"If you are looking to build an analytic capability or wondering how to improve one, this book covers the why what and how in a down to earth narrative. If you want to fast track from lessons learned and get your program running from the get-go, read this book first."
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