Digital Darwinism

Beschreibung

Learn to face the chaos in the new era of disruption with this exhilarating and at times provocative account of digital transformation.
Disruption is back with a vengeance. If ever there was a time to learn how to adapt, grab opportunities and bounce back - it's now. Learn how to keep your business relevant, meet new customer expectations and leverage technology. Bestselling author and business influencer Tom Goodwin is back with this entirely revised new edition of Digital Darwinism. This book guides you through the unrelenting pace of change and uncertainty facing business leaders today. Currently in a hybrid world where digital and real-world experiences collide and are expected to seamlessly blend into one another, never has the need to be on top of your digital transformation been felt more strongly. With new expectations from customers and employees alike, how will your business grow and survive the future? Learn how to become truly customer-centric, drive digital transformation through a culture of real innovation and challenge assumptions of how things have been done before. The survival of your business depends on it.
Gives leaders practical transformation strategies for their business alongside a fascinating account of how and why the world is changing in the post-digital age
Proves why incremental digital change doesn't work and explains how to transform organizations to compete with game-changing, digital-first giants and be resilient against future, currently inconceivable, disruptors
New to this edition: hones in on how businesses should evolve and deal with the often conflicting needs of customers and employees alike whilst driving innovation through cultural change and also provokes key starting questions to set you on your way to transform digitally
Is part of the Inspire series, which offers insightful analyses of the new, VUCA world of business, from digital transformation to the age of artificial intelligence and beyond

Autor*in

Tom Goodwin
Tom Goodwin is a writer, speaker and advertising and media provocateur and consultant. He has been voted a top 10 voice in Marketing by LinkedIn, one of 30 people to follow on Twitter by Business Insider, and a 'must follow' by Fast Company. An industry commentator on the future of marketing and business, he is a columnist for TechCrunch and Forbes and frequent contributor to The Guardian, GQ, Ad Age, Wired, Ad Week, Inc, MediaPost & Digiday. He is based between London, England, and New York City in the United States.

Themen in »Digital Darwinism«

Digital transformation Entrepreneurship Startups New Technologies Digital Business Models Future of Business Purposeful Business

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"Big, bold ideas that make you think."
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"Digital Darwinism is a rare call for long-term thinking in a short-term world. Tom Goodwin has a gift for asking questions that don't let you off the hook. With Digital Darwinism, he asks some of the most pertinent, well-researched, brilliantly presented and hard to answer questions all businesses brave enough should be asking themselves."
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"Digital Darwinism can be a threatening concept, but Tom Goodwin's advice is refreshingly optimistic: don't wait for the perfect moment - embrace change before you have to, change often, focus on possibilities rather than threats and act with common sense and urgency. Whether you're building a start-up or transforming an established legacy brand, you'll find value in Goodwin's perspective."
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"The business book leaders need, but don't deserve."
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