Innovation Management
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Beschreibung
Innovation Management: A New Business Perspective provides an introduction to innovation management. It offers an overview of all elements of innovation management, from generating ideas to implementation, and from organizing innovation in a company to looking towards future developments in the field.
This textbook takes a highly contemporary overview of innovation management, covering a wide range of product, manufacturing and service firms, as well as incorporating coverage of new business models and markets.
Not just covering new products, Innovation Management also focuses on new services and new business models. In doing so, it also provides an introduction to new business development. The book follows the logic of the innovation process, from idea development via selection to implementation, and discusses these topics both on the level of the company and individual projects. Its content is evidence-based, but with many practical examples.
It is an essential resource for undergraduate students seeking a rigorous and science-based, yet accessible and manageable, overview of innovation management.
- Dedicates consistent attention not just to products, but also to new services, new business models and new markets, providing a contemporary overview
- Evidence based and based on scientific research; as such, the book blends practice with theoretical rigour
- Comprehensive mapping to innovation management module needs
- Authored by an influential Professor of Innovation at a world-renowned business school
- Focused and concise length makes it manageable and efficient as a textbook
- Cases in each chapter illustrate innovation activities and new business development of large corporations, as well as of start-ups, including those in the Silicon Valley
- In-margin page glossary
- Exercises and discussion questions
- Further reading and references
Autor*in
Jan van den Ende
Themen in »Innovation Management«
Innovation Innovation Management Entrepreneurship New business development Start-ups Business management
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Details
ISBN: 9781352012422
Verlag: Macmillan Education
Erscheinung: 28.06.2021