A concise text that introduces students to behavioural economics by comparing and contrasting its theories and models with those of mainstream economics. Full of examples, exercises and problems to engage students and encourage learning and understanding.
Updated edition of a trusted and established book.Offers a reader-friendly, clear, concise and self-contained introduction to the field.Brings out the conceptual foundations of the field with its intuitive, progressively more difficult organisation.Presupposes no advanced mathematical skills.Contains many examples, exercises, and problems drawn from the fields of business, marketing, medicine, philosophy, public health, public policy political science, and more.Shows how an understanding of behavioral economics can inform science, business, medicine, and daily life. new_to_this_editionAn updated chapter on behavioral policy and the nudge agenda.Several new sections, for example on the economics of happiness.Updated examples and exercises, with an expanded answer keyRefreshed ancillary resources make for a plug and play experience for instructors teaching behavioral economics for the first time.
Erik Angner
Behavioral economics decision-making intertemporal choice game theory behavior behavioral economics concept economics exercise model rational choice subject utility welfare happiness economics