Media Audiences

Beschreibung

The relationship between the media and its audiences has always been a topic of research and debate. This book will provide a brief but comprehensive overview of the ways in which the media audience has been constructed and imagined, helping students to formulate their own methods of media research that are suited to contemporary contexts.

• Offers a brief but comprehensive overview of major concepts, issues and approaches to media audience research, specifically designed for undergraduates
• Uses vivid examples and case studies to engage student interest and attention
• Presents examples of past research and signposts future directions, inviting new ways of thinking about the audience and the media
• Engages with recent developments in digital media

Autor*in

Sue Turnbull

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