The Global Business Environment
Towards Sustainability?
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Beschreibung
Morrison's text offers students a clear and accessible overview of the subject, introducing them to the core components of the business environment and preparing them for more advanced modules within their business degrees. It provides a truly international perspective, focused on developing as well as advanced economies.
The contemporary issues are explored and students are challenged to think critically about the global issues that affect the business environment. Morrison closely aligns to module content and in addition helps students to develop key personal skills, such as critical thinking and research skills, thus satisfying university requirements for student competencies.
- Provides an integrative and inclusive account of the global business environment
- Rich and varied pedagogy designed to support student comprehension, retention and engagement
- Thought-provoking features and analytical commentary to encourage employability-enhancing critical thinking skills
- Excellent international coverage, with case studies and examples profiling organisations from across the globe such as Apple, Volkswagen, Sackler, BHP Billiton, SoftBank, and Huawei
- Strong application to business with examples highlighting the reality of doing business in a global context
- A contemporary emphasis on business sustainability
- Fully updated, with coverage of key contemporary issues such as Brexit, the 2019 UK election, Trump, the rise of populism, human rights in the workplace and the rise of corporate power in the technology and media sectors
- 'Global Business in Action' videos offer direct links to practice with insightful advice from real-life business people
- An increased focus on sustainability, covering climate change, individual and societal wellbeing, good governance and financial stability
- New pedagogical features, including mini-case studies, 'Shining a Light on Business Decisions', insight boxes, video links and marginal definitions
- New case studies, including more on emerging economies
- Up-to-date coverage of how business reacts to key contemporary issues and controversies, such as the opioid epidemic, the plastic crisis and new appointments to the US supreme court
Autor*in
Janet Morrison
Themen in »The Global Business Environment«
Business Environment Global Business International Business globalization global economics international trade global financial markets business sustainability sustainable business business challenges