Professional Writing

Beschreibung

Now in its fourth edition, this is a comprehensive yet concise introduction to professional writing for different media, which synthesises methods and ideas developed in journalism, public relations, management and marketing. Based on research in the field, it equips students with the ability to convey their ideas in a wealth of print and digital formats, in a variety of professional contexts internationally. It begins by examining the different aspects of the writing process before showing students how to adjust their style, tone and approach for different documents, including short memos, feature articles, press releases and reports.

• Takes a direct, concise and student-oriented approach to professional writing, with useful activities and relevant examples throughout: ideal for a one semester course
• Blends theory with practice: an eclectic theoretical foundation informed by genre theory, rhetoric, discourse and narrative theory backed up by information on contemporary business practice in corporate and entrepreneurial fields
• Covers conceptual as well as structural aspects of writing and document design, thereby providing students with a firm understanding of the whole writing process
• Provides guidelines on writing for both print and digital media, with updated content on blogs, social media and virtual teams, to reflect the changing world of workplace communications
• Features a companion website with additional activities to build students' expertise and increase their confidence as a professional communicator

new_to_this_edition

• Fully revised throughout with coverage of a wider variety of journalistic writing
• New content on mission and vision statements, annual reports and newsletters, alongside an overview of how organisations use social media and respond to crises
• Includes more analysed examples of business documents

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