Business Analytics
A Management Approach
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Beschreibung
This exciting new textbook offers an accessible, business-focused overview of the key theoretical concepts underpinning modern data analytics. It provides engaging and practical advice on using the key software tools, including SAS Visual Analytics, R and DataRobot, that are used in organisations to help make effective data-driven decisions. Combining theory with hands-on practical examples, this essential text includes cutting edge coverage of new areas of interest including social media analytics, design thinking and the ethical implications of using big data. A wealth of learning features including exercises, cases, online resources and data sets help students to develop analytic problem-solving skills.
With its management perspective on analytics and its coverage of a range of popular software tools, this is an ideal essential text for upper-level undergraduate, postgraduate and MBA students. It is also ideal for practitioners wanting to understand the broader organisational context of big data analysis and to engage critically with the tools and techniques of business analytics.Written specifically for the needs of business students
Combines accessible theoretical coverage with hands-on practical experience
Includes coverage of business analysis software including SAS Visual Analytics, DataRobot and R
Includes up to date coverage of important contemporary topics, including social media analytics, design thinking and the ethics of using big data
Incorporates a range of learning features including exercises, cases, video and online resources to provide a springboard for further study and help student engagement
Helps students to develop analytic problem-solving skills
Autor*in
Richard Vidgen
Themen in »Business Analytics«
Big Data Business Analytics Business Intelligence Data Analysis for Business Data Analytics Data Science DataRobot SAS Visual Analytics Systems Thinking Virtual Analytics