Essential Quantitative Methods
For Business, Management and Finance
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Beschreibung
The new edition remains accessible and provides ideal introductory coverage of quantitative methods. It offers real world business examples and case studies to illustrate problem-solving in empirical situations and provides students with the best software support to enable understanding.
- Clear and highly accessible writing style that transforms what could be a dry subject to an engaging and interactive experience with a narrative hook that draws on students’ curiosity
- A practical, intuitive approach with an emphasis on business application in the real-world
- Use of international case studies to illustrate the relevance of the subject to the business world
- Much praised pedagogical features providing students with an abundance of in-text activities and helpful learning features such as the ‘quantitative methods in action’, ‘did you know’, reflection, key points and assignments sections to be found in each chapter
- Concise and manageable text with excellent structure and organisation of topics with practical examples explaining the theory
- Provides a highly useful maths refresher section to help support students with weaker maths skills
- Illustrated with screenshots of both SPSS and Excel
- Extensive companion website with very good student and lecturer support, thoroughly revised for the new edition
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Autor*in
Les Oakshott
Themen in »Essential Quantitative Methods«
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