Ephemeral Media
Transitory Screen Culture from Television to YouTube
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Beschreibung
From the television interstitials that appear between programmes to the brief clips and videos that proliferate on YouTube, contemporary screen culture is populated by short-forms that make claims for our attention. Ephemeral Media provides a unique focus on these fleeting but increasingly ubiquitous texts. Through case studies in television and web entertainment, this original book looks at the production of media at the edges, within the junctions, and that surrounds the output of networks and studios. Analysing promos and idents, emergent forms of online TV and web drama, and the burgeoning world of worker- and user-generated content, this new collection examines screen forms that circulate 'between', 'beyond' and 'below' the TV programmes and films traditionally privileged within screen studies.
With essays by leading international scholars in television, film and new media studies, as well as interviews with key industry figures, Ephemeral Media explores the practices, strategies and textual forms helping producers (and viewers) negotiate a fast-paced mediascape. Examining dynamics of brevity and evanescence in television and new media, Ephemeral Media provides a new perspective on the transitory, and transitional, nature of screen culture in the early twenty-first century.
Ephemeral Media explores the practices, strategies and textual forms helping producers negotiate a fast-paced mediascape. Examining dynamics of brevity and evanescence in the television and new media environment, this book provides a new perspective on the transitory, and transitional, nature of screen culture in the early twenty-first century.
Original bookengaging key debates in the study of television and new media, breaking new ground in its focus on screen forms that are short in length, fleeting in the way they circulate, or that are potentially overlooked within academic study
Ephemeral Media widens and deepens the critical analysis of attempts by media practitioners to capture and manage audience attention. It examines the ephemeral media produced by cultural industries as they attempt to construct distinct brand identities in the marketplace
Examination ofhow the emerging digital media environment has created new opportunities for workers and users to produce ephemeral texts with their own trajectories
An incisive analysis of ephemeral media such as TV idents, interstitials, webisodes, web drama and online video, appealing to a general readership interested in accessible critiques of the media world in which we live
Autor*in
Paul Grainge
Themen in »Ephemeral Media«
design Digital Media dynamics environment industry media mediascape nature New Media Online production Promotion research television video