The book is devoted to the analysis of promotional material of tourist activities on tourism websites, including walking, dining, and visiting natural and cultural heritage sights, as instances of multimodal texts through a case study of Croatian and Scottish tourism websites.
M. Nekic
Multimodality Tourism Websites Social Semiotics tourism discourse astronomy cultural heritage history history of literature history of mathematics layout material Natural story tourism discourse analysis
“I would recommend this book first and foremost to those who are seeking models to carry out multimodal and semiotic analyses. … readers will find in this book relevant and up-to-date reading matter with which to venture into the promising field of multimodality. In sum, this publication is a very useful addition both to studies in promotional tourism discourse and to the burgeoning field of multimodal studies.” (Miguel Fuster-Marquez, English Text Construction, Vol. 8 (2), Winter, 2015)