Evaluation in Advertising Reception
A Socio-Cognitive and Linguistic Perspective
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Beschreibung
Placed within the context of reception studies, this book investigates how advertisements that rely on re-contextualising shared cultural knowledge are understood by their viewers, and examines their persuasive potential.
Autor*in
S. Bullo
Themen in »Evaluation in Advertising Reception«
Reception advertisements Socio-cognitive discourse analysis sense-making advertising agencies advertising cognition discourse evaluation knowledge language linguistics research media research discourse analysis
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“The book offers a new perspective for advertising studies by locating itself within the context of both reception studies and discourse analysis. … Bullo offers an innovative approach to explaining the construction of evaluative stance in advertising reception and also successfully reveals the delicate complexity of sense-making discourse. … this book can be highly recommended to scholars interested in reception studies, discourse analysis, advertising practices and evaluation studies in general.” (Zhang Daqun, Discourse Studies, Vol. 18 (3), June, 2016)
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