Pricing Perspectives
Marketing and Management Implications of New Theories and Applications
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Beschreibung
The world of pricing has been changing at a fast pace. There has been a development of new dynamic pricing strategies, an explosion of new pricing tactics, and a focus on smarter buyers. This book focuses on those developments and highlights new perspectives for pricing strategies.
Autor*in
S. Rothenberger
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Details
ISBN: 9781349302604
Verlag: Palgrave Macmillan UK
Erscheinung: 03.11.2008