Anglo-German Business Collaboration
Pitfalls and Potentials
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Beschreibung
This book reports on the results of a research project on cross-cultural business collaboration based on the experiences of subsidiaries of British companies in Germany and German companies in Britain. Key issues covered include: * What are the major factors in Britain and Germany contributing to the differences in their economic performance? * What are the important problems in day to day interaction between British and German managers and how can they be ameliorated? * What business benefit may be derived from Anglo-German co-operation?
Autor*in
Dagmar Ebster-Grosz
Themen in »Anglo-German Business Collaboration«
business Germany interaction management marketing organization performance research