Rivalry in Retail Financial Services
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Beschreibung
An exploration of the changes in strategy which the developments of the 1980s have provoked in banks, building societies and insurance companies. It presents an analysis of the frenzied activities of a group of players, all of whom have been forced to adjust to the new rules.
Autor*in
Margaret Rothwell
Themen in »Rivalry in Retail Financial Services«
banking development insurance Retail Banking service strategy
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Details
ISBN: 9781349096558
Verlag: Palgrave Macmillan UK
Erscheinung: 18.06.1988