International Marketing and Purchasing
A Survey among Marketing and Purchasing Executives in Five European Countries
Buch in deiner Nähe kaufen
oder
Beschreibung
Autor*in
Malcolm T Cunninghamd
Themen in »International Marketing and Purchasing«
brand communication data analysis design empirical research innovation international marketing market research market segmentation marketing Motive product development Promotion reputation trust
Stimmen zu »International Marketing and Purchasing«
Details
ISBN: 9781349054770
Verlag: Palgrave Macmillan UK
Erscheinung: 01.01.1981