Economic Principles
A Business Perspective
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Beschreibung
Created specifically for the economics course as taught in business schools, Economic Principles: A Business Perspective covers the fundamentals of economics in the context of today’s globalized business world, with strong examples, integrated technology, and practical pedagogy. Integrated business and policy briefs, in-depth case studies, chapter-ending business applications, thoroughly explained graphs and a battery of simple but useful learning tools support the intersection of theory and practice. It’s accompanied by a robust media component, SaplingPlus, which combines Sapling’s acclaimed online homework with a complete e-book and all interactive features for the text.
Succinct, highlighted business and policy “briefs” seamlessly integrate real-world data and news stories within discussions of economic conceptsBusiness Takeaways provide solid applications and examples of the ways that managers routinely put economic analysis to use, helping students to understand the impact of key economic indicators on the business environmentFour full chapters devoted to trade and the global economy. With these chapters, along with the well-integrated examples from around the world, the authors make clear the importance of understanding the opportunities and challenges of the global economy.
Autor*in
Stephen Rubb