Practical Strategies for Technical Communication with 2016 MLA Update
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Beschreibung
In Practical Strategies for Technical Communication, Mike Markel gives students the essentials they'll need to communicate successfully in today's workplace. The book offers concise and accessible yet thorough coverage of audience and purpose, research, style, and document design, and strategies for designing all of the major document types. For the second edition, Markel has worked with organizations to choose sample documents and annotate them with insights and advice from the employees who developed them. Throughout the text, a new set of engaging graphics provides visual explanations of key concepts.
Ideal for students taking Technical Communication, Professional Writing or Professional Communication courses, as well as Writing for Engineers, or Business Writing/Communication courses.
Practical Strategies for Technical Communication is available with LaunchPad. LaunchPad combines an interactive ebook with high-quality multimedia content and ready-made assessment options, including LearningCurve adaptive quizzing. See ‘Instructor Resources’ and ‘Student Resources’ for further information.
Coverage of all the major technical applications helps students learn to write and design letters, e-mail, resumes, proposals, reports, descriptions, instructions, presentations, and more. Annotated examples offer plenty of opportunities for analysis, and exercises help students practice new skillsChoices and Strategies charts help students think rhetorically. These charts, guide students in making decisions such as how to respond to readers' attitudes, how to choose appropriate graphics, and how to choose the best media or technology tools to achieve their purpose.Integrated coverage of social media and new technologies gives students the most up-to-date advice in the context of specific tasks and documentsA full chapter on ethics as well as Ethics Notes throughout the book remind students to focus on the ethical considerations and implications of their writingNew_to_this_editionNew "Thinking Visually" graphics provide an accessible, modern take on key principles and concepts covered throughout the text.Real-World Sample documents, including a Prezi presentation and press release being developed in Quip, are annotated with insights from the employees who designed them help students understand how rhetorical choices are made in the workplaceEven more robust coverage of audience and purpose, annotated examples of documents produced in conjunction with stakeholders, and discussions of new research methods that entail audience analysisNew kinds of writing are covered, including microblogs, help forums and discussion boards plus much more!
Autor*in
Mike Markel
Themen in »Practical Strategies for Technical Communication with 2016 MLA Update«
Markel communication documenttation technical communication writing