Writing That Works: Communicating Effectively on the Job
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Beschreibung
More than ever, Writing That Works is the right choice for the most up-to-date coverage of business writing. Real-world model documents are grounded in their rhetorical contexts to guide students in navigating the increasingly complex world of business writing. Now in full-color, the thirteenth edition continues to reflect the central role of technology in the office and the classroom, showcasing the most current types of business documents online and in print, providing succinct guidelines on selecting the appropriate medium for your document, communication, or presentation, and featuring new advice on creating a personal brand as part of a successful job search.
More than ever, Writing That Works is the right choice for the most up-to-date coverage of business writing. Real-world model documents are grounded in their rhetorical contexts to guide students in navigating the increasingly complex world of business writing. Now in full-color, the thirteenth edition continues to reflect the central role of technology in the office and the classroom, showcasing the most current types of business documents online and in print, providing succinct guidelines on selecting the appropriate medium for your document, communication, or presentation, and featuring new advice on creating a personal brand as part of a successful job search.
- Almost 250 diverse annotated sample documents and visuals model successful workplace writing. Helpful annotations on real-world correspondence, proposals, presentations, formal reports, and résumés illustrate the characteristics of each document type.
- Consistent focus on key rhetorical concepts as the foundation for workplace writing. Emphasizing process, Part 1 of the book applies seasoned advice on audience and purpose to guide students through planning, organizing, drafting, and revision of professional messaging.
- Succinct checklists for considering audience and purpose, drafting, and designing documents summarize for students the nuts and bolts of ethical, effective communication.
- Practical, thorough apparatus for student learning — in the classroom and online. End-of-chapter exercises, collaborative projects, and research projects provide starting points for engaging students in live, online, or hybrid courses and in their community.
New_to_this_edition
- Increased focus on persuasive writing and context. Today’s professional communicators have to face a staggering array of contexts and to persuade audiences across a variety of media. Chapter 1, Understanding the Workplace Writing Context: A Case Study, has been revised to emphasize the decisions available to students and lay the foundation for the strategies they will learn over the course of working with Writing That Works.
- New coverage on personal branding. This new coverage in Chapter 14, Finding the Right Job includes guidance for students on how to create an online professional profile and to create a persuasive personal brand that meets the needs of a student’s professional context and audience.
- A new full-color design. The new, full-color design gives the book a fresh, engaging feel and better showcases the nuances of the model documents.
- Up-to-date coverage on writing for the web. Previously covered in an appendix, guidance on writing for the web has been expanded and moved into a full chapter within the text (Chapter 6, Writing in an Online Environment), in order to reflect this topic as a primary concern for today’s business writers.
- Streamlined coverage of the writing process. To better present a clear and cohesive writing process for students, Chapters 2-4 have been combined into a single chapter, Planning, Drafting, and Revising Workplace Writing: A Case Study. This chapter clarifies the connections between the key stages of professional writing and offers an engaging case study to model the key decisions at each writing stage.
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Themen in »Writing That Works: Communicating Effectively on the Job«
Writing Communication Composition Business Workplace