Writer/Designer
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Beschreibung
A brief, accessible text designed to support core writing assignments, streamlining the process of composing multimodally: helping students make decisions about content across a range of modes, forms, and media from words to images to movement. The 2e is reimagined to clarify the multimodal process and give students the tools they need to make conscious rhetorical choices in new modes and media. Key concepts in design, rhetoric, and multimodality are illustrated with vivid, timely examples, and new Touchpoint activities for each section give students opportunities to put new skills into practice as they write for authentic audiences and purposes.
An ideal companion to introductory composition courses, or any course where multimodality matters.
- Case studies in every chapter, including university websites optimised for mobile devices, student-created webtexts and videos, professional web and print design work, and government websites.
new_to_this_edition
- Expanded coverage of essential design and rhetorical concepts in Part One gives students a stronger foundation for multimodal composing.
- A more flexible Write/Design! assignment now offers options for each project: an immersive multimodal and multimedia process or a more streamlined approach that allows students to incorporate multimodal elements into core assignments, whether they are composing fully digital texts or incorporating multimodal elements into core assignments. Projects include a mind map, proposal, rhetorical analysis, and genre analysis.
- More Touchpoint activities
- A new flexible structure introduces key concepts in Part One, before offering a flexible toolkit of strategies and activities
Students taking courses with a focus on multimodal composing. Students could be taking modules called Digital Writing, Writing and Design, Advanced Composition, Multimodal Composing or Multimodal Writing.
Autor*in
Cheryl Ball
Themen in »Writer/Designer«
English Composition Multimodal Writing Designing