Understanding Business in the Global Economy
A Multi-Level Relationship Approach
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Beschreibung
Focussing on the way in which relationships at various levels underpin international business activities, this core textbook presents a contemporary and realistic analysis of International Business in action. The concept of change permeates the text, highlighting the dynamic and often turbulent nature of international business and management. The book brings together many operational aspects of IB, covering topics such as market entry decision making, marketing, strategy, international HR, supply chain management, and the role of culture in IB, thus providing a good overview of the various practical and operational issues that firms must consider as they internationalise their operations.
This is the ideal companion for undergraduate and postgraduate Business students taking modules in International Business or International Management.
- Focuses on operational issues rather than quantitative issues, which will particularly appeal to non-numerate students
- Provides a balance between macro and micro issues of international business
- Takes a contemporary relationship management approach, which is an increasingly important aspect of managing international business
- Case studies and exercises reinforce the practical nature of the text and are written in co-operation with specialists in each area
- Emphasises the changing and dynamic nature of managing internationally
Autor*in
Jonathan Swift
Themen in »Understanding Business in the Global Economy«
Cross-Cultural Management Global economy International Business Internationalisation Personal banking business business-to-business economy globalization international management international trade management relationship management trade