Media Research Methods
Audiences, Institutions, Texts
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Beschreibung
This fully revised and updated second edition provides an accessible introduction to the research methods for studying media, communication and culture. In particular, the new edition considers how globalisation and digitalisation have changed the contexts, practices and content of media and the way that it is researched.
Discussion of recent trends in digital media, including the use of social media in researchCoverage of additional research methods, such as meta-analysis, discourse analysis, actor network theory and big dataExpanded content that is relevant to journalism students alongside media and communication studentsA comprehensively updated literature reviewFurther material on the undergraduate and postgraduate dissertation process and how it relates to questions regarding the media
Undergraduate and postgraduate students of Media and Communication Studies
Autor*in
Ina Bertrand
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Details
ISBN: 9781137552143
Verlag: Macmillan Education
Erscheinung: 24.10.2017