Principles of Marketology, Volume 2
Practice
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Beschreibung
Businesses today operate in a more complex and turbulent environment and face intense competition. To be successful, businesses must intelligently understand and deal with their changing environment and market. In this book, Hashem Aghazadeh introduces marketology as a market-related system that enables businesses to achieve competitive success through providing superior value to their key stakeholders. In this regard, the hyper-function of marketology supports business executives to make effective market-related decisions and take efficient market-related actions throughout the organization.
Principles of Marketology, Volume 2: Practice concentrates on how to deploy and practice marketology architecture all over the organization. Marketology accomplishes business performance and success based on its organizational design and behavior. In this regard, marketology contributes through generation, dissemination, and exploitation of market intelligenceand insight. The future of marketology is contemplated and an integrated guideline of practicing marketology is provided.
Principles of Marketology, Volume 2 focuses on the practical aspect and demonstrates the applications of marketology referring to market orientation, internal marketing, business, market and competitive analysis concepts and techniques. Then the modern marketology and its developments in the future are discussed. At the of this volume as the appendix, a handbook of marketology is presented in which a practical manual including simple and summarized descriptions of different needed parts and worksheets for executing marketology in an organization is depicted.
Introduces a new methodology for helping enterprises better understand and deal with their market and competition Explains the hyperfunction of marketology as a driver of business performance management and sustainable superior/competitive success Provides an integrated system that supports market-related decisions and actions throughout the enterprise Describes ‘standard marketology canvas’ and explores ‘cloud marketology canvas’ as the future of marketology.
Autor*in
Hashem Aghazadeh
Themen in »Principles of Marketology, Volume 2«
Innovation Governance and strategy Stakeholders Information Technology Enterprise Information System Market engineering Organizational structure Dynamic capability Business analytics Sustainable competitive advantage Business intelligence Market orientation business competition environment