Media Writing

Beschreibung

The media writing industry is constantly changing, making it vital for students and practitioners to be able to adapt to new and different forms and approaches. Now updated in a second edition, this highly accessible and practical guide to media writing brings together a range of different professional contexts, enabling students to develop a solid understanding of the practices that will enable them to excel in any media writing field today.

In chapters spanning print, online and broadcast news, magazines, public relations, advertising and screenwriting, Batty and Cain outline the key theories, concepts and tools for writing in each context, exploring their distinctive styles and practices and also identifying their shared ideas and principles. Packed with exercises, case studies and career guidance, this lively resource encourages students to engage with each form and hone transferable skills.

The new edition reveals how digital technology is continually expanding the scope of platforms and shaping the way media writing is produced and consumed. This insightful text remains essential reading for students of journalism, creative writing, media studies and communication studies.

A new edition of a lively and critically-enriched guide to writing for the media in a range of different professional contexts. Combining theory with practical techniques, this original text caters for students seeking to hone their skills in areas as diverse as journalism, PR, copywriting and screenwriting.

• Introduces a range of ideas that conceptualize media writing, as both a phenomenon and a practice
  
• Guides readers through the essential elements of writing for each form
  
• Contains a wealth of case studies, exercises, tools, and career guidance
  
• Promotes critical and creative thinking throughout, by encouraging the media writer to consider and reflect on the principles, models and tips offered
  
• Provides a solid grounding in media writing research and points to a wide range of further sources
  

New_to_this_edition

• A new chapter on media writing as both a phenomenon and a practice
  
• Updated and expanded material to cover developments in digital technology and how these expand the shape of platforms and determine the way media writing is produced and consumed
  
• A greater focus on storytelling, and the media writer as cultural storyteller
  

Autor*in

Craig Batty

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journalism media Online PR Print

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‘In a similar way to the last edition, this book provides tasks and career advice and some case studies, which makes it a valuable textbook for introductory media writing courses that have the task of introducing students to a broad range of media writing. It is clear, well written and very easy to read. What is important, however, is that the authors have included key theories and concepts that underpin the different forms of writing. It is, therefore, not merely a how-to manual but a text that provides a solid foundation for students in the practice of writing. Thus, the authors have provided a text, at an introductory level, that neatly synthesises theory and practice.’ – Global Media Journal, Australian Edition, Volume 10 Issue 1, 2016

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