An Introduction to Behavioral Economics

Beschreibung

‘With new material on neuroeconomics, as well as applications to current political and economic developments such as Brexit in the UK and polarization in the US, the third edition of An Introduction to Behavioral Economics expands, and brings up to date, this superb introduction to the field of behavioral economics. With their unique and interesting perspective, and engaging writing, the authors help readers share in the excitement of those currently working in the field.’ – GEORGE LOEWENSTEIN, CARNEGIE MELLON UNIVERSITY, USA

‘Building on the tradition established by Kahneman and Tversky, An Introduction to Behavioral Economics is an excellent introduction to behavioural economics from the perspective of economic psychology and the determinants of choice behaviour. This is definitely a book that should be read by anyone interested in behavioural economics.’ – MORRIS ALTMAN, THE UNIVERSITY OF NEWCASTLE, AUSTRALIA

‘A thoroughly updated third edition of this popular textbook which covers cutting edge behavioural economics in a pleasingly engaging style. The breadth of coverage is impressive, ranging from evolutionary approaches, biology and neuroeconomics, to recent political events in the UK (Brexit) and elsewhere (e.g., the election of Trump in the USA). This excellent textbook should inform and inspire students.’ – PHILIP J. CORR, CITY, UNIVERSITY OF LONDON, UK

The third edition of the successful textbook An Introduction to Behavioral Economics is a comprehensive, rigorous survey of the major topics in the field of behavioral economics. Building on the strengths of the second edition, it offers an up-to-date and critical examination of the latest literature, research, developments and debates in the field. Offering an inter-disciplinary approach, the authors incorporate psychology, evolutionary biology and neuroscience into the discussions. And, ultimately, they consider what it means to be ‘rational’, why we so often indulge in ‘irrational’ and self-harming behavior, and also why ‘irrational’ behavior can sometimes serve us well.

This edition:

• features extended material on heuristics and biases, and new material on neuroeconomics and its applications

• presents updated and brand new, highly topical case studies, such as voting behavior in Brexit and the Trump election, and the current ‘obesity epidemic’

• includes examples and review questions to help cement understanding

Online learning and teaching resources are available at www.palgravehighered.com/Wilkinson-IBE-3, which includes PowerPoint slides for lecturers, as well as more questions and case studies, and additional readings for students. 

Nick Wilkinson is Professor of Economics at Richmond the American International University in London, UK, and has taught economics and finance in various international institutions in the UK and USA. His research interests lie in behavioral economics, particularly in the implications of evolutionary biology and neuroscience for behavioural economics. 

Matthias Klaes is President of the Scottish Economic Society and Convener of the Scottish Centre for Economic Methodology and Professor of Political Economy at the University of Buckingham, UK. He has published widely in organizational and behavioral economics and finance, and regularly acts as an adviser to both private and public sector bodies. His current research focuses on the behavioural dimensions of online marketplaces and digital finance.

The third edition of this successful textbook introduces students to behavioral economics. Offers a critical examination of the latest literature, research, developments and debates in the field by discussing topics such as evolutionary psychology and neuroscience. Contains a wealth of case studies, examples and review questions.

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Nick Wilkinson

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