Values-Based Innovation Management

Beschreibung

This concise guide looks at the role and implementation of new values in providing businesses with a competitive advantage. The book combines theoretical insights with a strong practical element, featuring a wealth of case studies and linked to an innovative online toolkit to help innovators develop their ideas.

• Theories and proven methods to be applied to new innovation challenges and opportunities
  
• Coverage of key concepts in innovation management and values-based innovation
  
• Pedagogical features throughout, making it highly suitable in classroom use, including 30 case studies from all over the world, such as Europe (including Scandinavia), the US, South Africa and India
  
• International case studies look at success as well as failure, in values-based innovation
  
• A wealth of complementary resources for both lecturers and students available on the companion website, including lecturer slides, additional mini cases with questions, and an interview with the author
  
• A free interactive card game available at www.uxberlin.com/businessinnovationkit/, in which students can work in groups to analyse any existing business and identify how they could improve the business model
  

Autor*in

Henning Breuer

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