Graduate Entrepreneurship
How to Start Your Business After University
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Beschreibung
Combining the experience of over a dozen successful graduate entrepreneurs with the latest thinking and research on the subject, this book makes students and graduates aware of the benefits of starting their own business and offers a practical introduction to the world of entrepreneurship. It takes students step-by-step through the process, from generating ideas and crafting a business model through to raising finance and launching their business. Activities and exercises provide students with the opportunity to put pen to paper and test their new business knowledge.
This is an essential resource for enterprising students or graduates from any discipline with an interest in starting a business of their own.
Emphasises the importance of sound business knowledge and helps students to get to grips with the mechanics of taking an idea to marketIncludes case studies of well-executed business ideas, with examples and profiles of successful student and graduate entrepreneursContains dozens of exercises and activities to help readers put new knowledge into practice and identify opportunities according to their experience and skillsetOffers advice on preparing for entrepreneurship, both mentally and financiallyHelps students to develop an entrepreneurial mindset, boost their creativity and devise an effective strategy for their business
Autor*in
Michael Tefula
Themen in »Graduate Entrepreneurship«
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