Internet Marketing and Big Data Exploitation

Beschreibung

Understanding new strategic approaches is provided by examining how the online world is being exploited by organisations in sectors of a modern economy such retailing, healthcare and the public sector in terms of creating new forms of competitive advantage as a consequence of the advent of mobile technology and online social networks.

Autor*in

I. Chaston

Stimmen zu »Internet Marketing and Big Data Exploitation«

Details

Link teilen