The Global Business Environment
Challenges and Responsibilities
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Beschreibung
Morrison's text offers students a clear and accessible overview of the subject, introducing them to the core components of the business environment and preparing them for more advanced modules within their business degrees. It provides a truly international perspective, focused on developing as well as advanced economies.
The contemporary issues are explored and students are challenged to think critically about the global issues that affect the business environment. Morrison closely aligns to module content and in addition helps students to develop key personal skills, such as critical thinking and research skills, thus satisfying university requirements for student competencies.
- Rich and varied pedagogy designed to support student comprehension, retention and engagement
- Thought-provoking features and analytical commentary encourage employability-enhancing critical thinking skills
- A wealth of international examples; from Australia and South Korea to Iran and Mozambique
- Strong application to business with examples such as Google, Alibaba, Fyffes, Danone, HSBC and more
- 'Global Business in Action' videos offer direct links to practice with insightful advice from real-life business people
- Innovative digital resources with an interactive ebook option and free-to-access additional teaching and learning materials
new_to_this_edition
- Revised structure, framing different business environments before exploring the dynamics of competition, to better align with module outlines
- All new case study type specifically exploring the changing business environment
- Increased emphasis on SMEs and born-global organizations
Autor*in
Janet Morrison
Themen in »The Global Business Environment«
Global Business globalization innovation international trade organization