This book examines the use of book covers as marketing devices, asking what exactly they communicate to their readers and buyers, and what images they associate with a genre and create about a culture. Focusing on Indian women's writing in English, it combines the study of text with the study of materiality of the book.
Lisa Lau
Book covers representation identity postcolonialism re-Orientalism Indian women's writings publishers book covers marketing author branding culture English genre India Indian