Doctor Who: The Unfolding Event — Marketing, Merchandising and Mediatizing a Brand Anniversary
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Beschreibung
The BBC TV series Doctor Who celebrated its 50th anniversary in 2013; this book analyses how promotion, commemorative merchandise and 3D cinema screenings worked paratextually to construct a 'popular media event' while sometimes uneasily integrating public service values and consumerist logics.
Autor*in
Matt Hills
Themen in »Doctor Who: The Unfolding Event — Marketing, Merchandising and Mediatizing a Brand Anniversary«
Doctor Who brand anniversary media event paratexts public service broadcasting BBC TV BBC Worldwide 3D cinema broadcasting cinema marketing media Promotion
Stimmen zu »Doctor Who: The Unfolding Event — Marketing, Merchandising and Mediatizing a Brand Anniversary«
"Hills delivers the goods again, with a superb, focused examination of Who that expands and energizes discussion of texts, paratexts, media events, marketing, merchandising, and media temporality. Doctor Who: The Unfolding Event is wonderfully nuanced, thoughtfully composed, and offers as much to those who don't know the Doctor as to those who do." - Jonathan Gray, author of Show Sold Separately: Promos, Spoilers, and Other Media Paratexts
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