Fryzel The True Value of CSR

The True Value of CSR

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Corporate Identity and Stakeholder Perceptions

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Beschreibung

By considering the importance of Corporate Social Responsibility (CSR) as a business paradigm but also as a growing scepticism about it's outcomes, The True Value of CSR answers questions about true value behind this concept, motivations of firms embedding CSR in their core strategies and a capacity of CSR to make a real difference on the market.

Autor*in

B. Fryzel

Themen in »The True Value of CSR«

business communication consulting corporate governance corporate identity corporate social responsibility economics economy foundation Governance management reputation stakeholder strategy sustainability

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Details

ISBN: 9781137433183
Verlag: Palgrave Macmillan UK
Erscheinung: 19.12.2014

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