Entrepreneurship and Small Business
Start-up, Growth and Maturity
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Beschreibung
This bestselling text provides students with a comprehensive introduction to entrepreneurship. Thoroughly updated with new case studies and video features, the new edition combines an international outlook and theoretical depth with good management practice, providing a complete guide to the life-cycle of a business from start-up to maturity.
Balanced coverage of theory and practice: encourages hands-on skills development for tomorrow's entrepreneurs as well as critical analysis for future academic study Up-to-date discussion of important topics such as social and civic enterprise and effectuation and lean entrepreneurshipTruly global in scope, featuring cases, theory and video interviews from all parts of the worldRich multimedia content in the form of in-depth entrepreneur video interviews and additional online teaching and learning resourcesnew_to_this_editionUpdated international case studies from entrepreneurs and small businesses, ranging from Oman to AustraliaFirst-hand, detailed stories from real-life entrepreneurs in brand new video interviews integrated throughout the textIncreased and integrated coverage of social and civic enterprise and hot topics such as effectuation and
lean entrepreneurship
Autor*in
Paul Burns
Themen in »Entrepreneurship and Small Business«
business entrepreneur Entrepreneurs entrepreneurship family business management small business start-up strategy success