Innovative Management and Firm Performance
An Interdisciplinary Approach and Cases
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Beschreibung
This book focuses on business firms as catalysts and agents of social and economic change, and explores the argument that sustainable development is the perfect opportunity for businesses to strengthen the evolving notion of corporate social responsibility, while achieving long-term growth through innovation, research and development.
Autor*in
M. Jakšic
Themen in »Innovative Management and Firm Performance«
business development Feedback Information Technology (IT) innovation innovation management internationalization management marketing organization organizations project management research & development (R&D) strategy sustainability