Fair Trade in CSR Strategy of Global Retailers

Beschreibung

Fair Trade In CSR Strategy of Global Retailers shows how retailers can improve the success of their fair trade strategy. Using Polish market research, the authors analyze the aggressive and detrimental competition between retailers such as Ikea, and Tesco to emphasize the benefits of CSR strategy for stakeholders and society at large.

Autor*in

M. Stefanska

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communication Fair Trade market research retailing social responsibility trade Trends sustainability

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