City Branding and New Media
Linguistic Perspectives, Discursive Strategies and Multimodality
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Beschreibung
This book explores city branding in the public sector as an aspect of e-governance from a privileged linguistic, discursive and semiotic perspective. It analyses how local administrations and public bodies engage their stakeholders by addressing key issues such as active citizenship, social inclusion and promotion of cultural heritage and events.
Autor*in
M. Paganoni
Themen in »City Branding and New Media«
City branding digital genres heritage media discourse multimodality new media world fairs branding e-government governance inclusion linguistics media New Media rhetoric