Engaging Customers Using Big Data

Beschreibung

Data is transforming how and where we market to our customers. Using a series of case studies from pioneers, this book will describe how each marketing function is undergoing fundamental changes, and provides practical guidance about how companies can learn the tools and techniques to take advantage of marketing analytics.
Big data is the buzz word in business, with everyone striving to not only understand it, but to use it in their own discipline, this book will help marketing executives, brand managers, and IT professionals understand what BIG DATA means and how to capture it in a way that is useful for marketing This book will explain how the marketing function is undergoing fundamental changes, and how personalized advertising is being delivered using online channels where the marketers identify the specific customer and tailor their messaging based on customer behavior, context, and intention, and then explain how to utilize it for their own success

Autor*in

Arvind Sathi

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Advertising Automation Big Data business intelligence (BI) communication data analysis Data Scientist data warehouse design Information Technology (IT) management marketing organization Promotion social media

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